Do Festival Seasons Boost Share Prices? Evidence from Indian Stock Market Trading Patterns
G.Prasanna Kumar, K.Siva, P.V.S Swamy
DOI URL: 10.55524/irmss.2025.1.1.1

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From Virality to Validity: Reimagining Viral Marketing through Permission-Based Strategies
Ravneet Kaur
DOI URL: 10.55524/irmss.2025.1.1.2

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The Effective Role of Libraries in Shaping Research Ethics in the Digital Age
Nandkishor Balu Gosavi, Umesh Deshmukh
DOI URL: 10.55524/irmss.2025.1.1.3

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Promoting Responsible Tourism for Sustainable Destination Development
Seema Tripathi, Neeraj Shukla
DOI URL: 10.55524/irmss.2025.1.1.4

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Digital Transformation in Human Resource Management: An Empirical Analysis of the Indian IT Industry
Chandresh Kumar Chhatlani
DOI URL: 10.55524/irmss.2025.1.1.5

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Revitalising Tata Motors: A Comprehensive Analysis of Financial Recovery and Strategic Turnaround Using Altman Z-Score and Piotroski F-Score (2019–2024)
Sunil Kumar , Tapujyoti Sarkar
DOI URL: 10.55524/irmss.2025.1.1.6

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The Impact of Cultivated Area, Fertilizer Use, and Rainfall on Pulses Production in India: Evidence from an Autoregressive Distributed Lag Model
Santanu Bhattacharya, Souvik Dasgupta
DOI URL: 10.55524/irmss.2025.1.1.7

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